Anheuser-Busch brands
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Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, is the largest brewing company in the United States, with a market share of 49.2%.[1] The company operates 12 breweries in the United States and nearly 20 in other countries. Brands include Budweiser, Busch, Michelob, Bud Light, and Natural Light. Contents[show] |
[edit] Budweiser
Main article: Budweiser (Anheuser-Busch)
[edit] Bud Light
Budweiser's flagship light beer with 4.2% ABV and 110 calories per 12 ounce serving.[edit] Bud
A version of Budweiser available in Europe. See Budweiser trademark dispute.[edit] Budweiser Select
Budweiser Select, or Bud Select is a light pale lager that contains 4.3% ABV and 99 calories per 12 ounce serving.[4] Anheuser-Busch has aggressively promoted Budweiser Select. Its slogan was "The Real Deal". The company hired Jay-Z as a spokesman for the brand.[edit] Budweiser Select 55
A version of Budweiser Select that contains 55 calories per 12 ounce serving is "a direct counterstrike to Miller's MGD 64" according to Annheuser-Busch officials. Budweiser currently claims that it is the lightest beer in the world. The calories in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering the fermentables content. MGD 64 has only 2.8% alcohol content and some Select 55 states "alcohol content not more than 3.2% by weight/ 4% by volume", possibly to allow its sale in areas where that is the limit. The actual alcohol content of "55" is reported to be 2.4% abv; by comparison, most beers have around 5%.[edit] Bud Ice
Introduced in 1994 as "Ice by Budweiser", it has more alcohol (5.5% ABV) than Budweiser. It is best known for an advertising campaign that involved a malevolent penguin that stalked Bud Ice drinkers and stole their beer.Bud Ice contains 5.5% Alcohol by volume and is cheaper than most Budweiser products.
[edit] Bud Ice Light
Bud Ice Light contains 5.0% ABV and 115 calories. It undergoes fractional freezing, which Bud Light does not undergo. As of 2010 it is discontinued.[edit] Budweiser Brew Masters' Private Reserve
Budweiser Brew Masters' Private Reserve is an all-malt lager with a honey color and robust taste. It is based on a Budweiser brewmaster holiday tradition of collecting the richest part of the brew as it is tapped to the brew kettles to toast the holiday season."[5][edit] Bud Dry
Bud Dry was introduced nationally in the U.S. in April 1989[6] with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in light lager popularity. However, after the introduction of Bud Ice in 1994, Bud Dry wasn't heavily marketed.[edit] Bud Silver
An attempt to appeal to the tastes of beer drinkers in the United Kingdom, this specially brewed beer contains 4.1% alcohol by volume.[edit] Bud Extra
A beer with caffeine, ginseng, guarana and alcohol. It contains 6.6% ABV as indicated on the label. It was marketed as a caffeinated malt beverage, similar to Sparks. On June 26, 2008, Anheuser-Busch announced that it would remove the caffeine and guarana from the beverage in response to concerns that the product was being marketed to consumers under the age of 21.[edit] Budweiser/Bud Light Chelada
A blend of Budweiser or Bud Light and Clamato. This beverage became available nationally in late 2007.[citation needed][edit] Budweiser American Ale
American Ale debuted in September 2008. The beer claims to offer complex taste without much bitterness. Budweiser American Ale has a distinctive hoppier flavor than other Anheuser-Busch beers, in an attempt to capture some of the American craft beer market, although most American craft beers are hoppier still. Budweiser American Ale is the first beer under the Budweiser name that is brewed as an ale (brewed with top-fermenting yeast) rather than a lager. The beer's darker color is a departure from the other Budweiser brands.[edit] Budweiser NA
Non-alcoholic version of Budweiser developed for the Middle Eastern market. Also available in Green Apple and Tropical Fruits versions.[edit] Bud Light Lime
Bud Light with lime flavor added. It has 116 calories. Released in May 2008.[edit] Bud Light Golden Wheat
On October 5, 2009 Budweiser officially released Bud Light Golden Wheat, a response to the increase in the amount of golden wheat obtained from craft brewers around the country. This beer has 118 calories, 8.3 grams of carbohydrates and 4.1% alcohol by volume. It is an American version of the hefeweizen wheat which is based on German hefeweizen style beers. German wheat beers are also referred to as weizen ("wheat") aka hefeweisen beers.[edit] Budweiser 66
Budweiser Brew No. 66 is a 4% alcohol by volume lager that is brewed and distributed in the United Kingdom by InBev UK Limited. Launched in July 2010, Budweiser 66 is the newest member of the Budweiser family of beers with only 66 calories.[edit] Michelob
[edit] Brand variations
The company introduced Michelob Light in 1978. Michelob Classic Dark, was made available in 1981 in kegs, with a bottled version following three years later. In 1991, Michelob Golden Draft was introduced to compete against Miller Genuine Draft in the Midwest.1997 saw the introduction of several specialty beers under the Michelob marquee. These include:
- Michelob Honey Lager
- Michelob Pale Ale
- Michelob Marzen
- Michelob Pumpkin Spice Ale
- Michelob Winter's Bourbon Cask Ale
From the beginning, the specialty beers have had a very limited distribution. The chief outlet has been through a "holiday sampler pack" produced during the Christmas holiday season. Other specialty beers that are no longer in production include Michelob Hefeweizen and Michelob Black & Tan. Some (notably Michelob AmberBock) have subsequently gone into larger production, while others have not. The brewery continues to experiment with specialty beers—in 2005 an oak-aged vanilla beer was sold under the Michelob logo, available in single pints. In 2006 Michelob added a chocolate beer to the oak-aged vanilla Celebrate holiday season beer released a year earlier. Michelob also brewed Michelob Bavarian Style Wheat and Michelob Porter for its "holiday sampler pack". In 2007, Michelob launched its Seasonal Specialty Line. These include:
- Michelob Bavarian Wheat (summer)
- Michelob Marzen (fall)
- Michelob Porter (winter)
- Michelob Pale Ale (spring)
Michelob 5 % alcohol; Michelob Golden Draft 4.7 % alcohol; Michelob Golden Draft Light 4.3 % alcohol; Michelob Ultra 4.2 % alcohol; Michelob Ultra Amber 5 % alcohol; Michelob: ULTRA Lime Cactus A fruit-infused light pilsner with natural lime flavor and a floral essence derived from the cactus; Michelob: ULTRA Pomegranate Raspberry A pilsner with a berry aroma, raspberry flavor, and a hint of pomegranate; Michelob: ULTRA Tuscan Orange Grapefruit A pilsner with fresh juicy orange notes and a slight pink-grapefruit finish.
All fruit flavors have the following nutrition content: 107 calories, 6.0g carbs, 0.5g protein and 0.0g fat, per 12 oz bottle.
[edit] Shock Top
Shock Top is a 5.2% abv Belgian-style wheat ale introduced under the name Spring Heat Spiced Wheat as a seasonal beer in 2006, then all year from 2007.[8][9] The beer is brewed with wheat malt, two-row barley, orange, lemon, lime peel, coriander and Cascade and Willamette hops. Entering as the Spring Heat Spiced Wheat, Shock Top Belgian White won gold and bronze medals in the Belgian Wit (White) category at the 2006 and 2007 North American Beer Awards, respectively.[10][edit] Marketing
Advertisements for Michelob Ultra feature people engaged in sporting activities. The golf tournament, Michelob ULTRA Open at Kingsmill and Michelob Ultra Futures Players Championship, are sponsored by Michelob Ultra. Michelob Ultra serves as a presenting sponsor of the Tour of Missouri and sponsors the King of the Mountains jersey. Michelob also sponsors the Rugby Super League, and many of its teams have shirt sponsorships with its AmberBock brand. PGA Tour player Sergio García is sponsored by Michelob. Seven-time Tour de France winner Lance Armstrong signed on October 6, 2009 a three-year agreement to become Michelob Ultra's new spokesperson and ambassador.Michelob sponsored several episodes of the Diggnation podcast. The hosts, Kevin Rose and Alex Albrecht, sampled the beer during the show and several episodes included interviews with the company's head brew-master to discuss the different products that can be found in the sampler packs. Also, an episode of the show was filmed inside the Michelob brewery.
[edit] Busch
Busch Beer, a 4.7% abv economy brand pale lager was introduced in 1955 as Busch Bavarian Beer;[11] the brand name was changed in 1979 to Busch Beer.[12] Other beers marketed under the Busch brand name are Busch Light, a 4.1% pale lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995,[13] and Busch NA. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn.[14][edit] Rolling Rock
Main article: Rolling Rock
Rolling Rock is a 4.5% abv pale lager launched in 1939 by the Latrobe Brewing Company. In May, 2006, Anheuser-Busch purchased the Rolling Rock brand from InBev for $82 million and began brewing Rolling Rock at its Newark facility in mid July, 2006.[15] Other pale lagers marketed under the Rolling Rock brand name are Rock Green Light, 3.7% abv, and Rock Light, 3.5%; the company also produces a 5% abv amber lager, Rolling Rock Red. Ingredients are pale barley malt, rice, corn and hops.[16][edit] Natural
Natural Light is an economy brand 4.2% abv reduced-calorie pale lager introduced in 1977.[17] Ingredients are malt and corn, and American and imported hops. In 2008, Natural Light received a Bronze Medal in the World Beer Cup in the American Style Light-Lager category, and The Wall Street Journal listed it as the fifth largest selling beer in the U.S.[18] Natural Ice is an economy brand 5.9% abv ice beer, introduced in 1995.[edit] Land Shark Lager
Land Shark Lager, brewed in Jacksonville Florida, is a 4.7% abv pale lager launched in 2006 as the house lager for "Jimmy Buffett's Margaritaville" restaurant chain. Under a sponsorship deal, Dolphin Stadium, home of the Miami Dolphins, Florida Marlins, and the Miami Hurricanes was renamed "Land Shark Stadium" for the 2009 football season. The contract ended in early 2010, and the stadium has since been renamed "Sun Life Stadium" as of January 18, 2010 in time for both the 2010 NFL Pro Bowl and Super Bowl XLIV.[19][20][21] Jimmy Buffett's song "Fins" is about "sharks that can swim on the land," (in reference to men in a beach town trying to woo a vacationing woman) while the landshark is a recurring character portrayed by Chevy Chase in the TV show Saturday Night Live.[edit] Malt liquors
[edit] King Cobra
[edit] Hurricane
[edit] Others
- Green Valley Brewing Company AKA Crooked Creek 'craft beer' appearance, Anheuser-Busch does not appear on label.
- Tilt
- Ziegenbock "Brewed exclusively for Texas"
