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Friday, October 22, 2010

eHarmony

eHarmony

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eHarmony.com
Type Private
Founded 2000, Pasadena, California
Headquarters Pasadena, California
Website eharmony.com
eHarmony headquarters in the OneWest Bank building in downtown Pasadena
eHarmony is an online dating website which matches men and women with other singles. In addition to singles matching, eHarmony operates eHarmony Labs, a relationship research facility, and publishes eHarmony Advice, a relationship advice site. eHarmony, which was launched on August 22, 2000, is based in Pasadena, California and has operations in the U.S., Australia, Canada and the U.K. The company is privately-held, with investors that include Technology Crossover Ventures, Sequoia Capital and Fayez Sarofim & Co.

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[edit] History

eHarmony was founded by Neil Clark Warren, a psychologist and author of relationship advice books,[1] and Greg Forgatch. Warren and Forgatch worked with TechEmpower and Dr. Tony Karrer to build and launch the site on Aug. 22, 2000.[2] In the late 1990s, after more than 35 years of work as a clinical psychologist and marriage counselor, Warren decided to test his theory that certain characteristics can predict compatibility, and lead to more satisfying relationships. After three years of research, working in collaboration with Dr. Galen Buckwalter, Warren developed a model of compatibility that is now the basis of the company’s matching system.[3]
The service was financed with a $3.0 million investment from Fayez Sarofim & Co. and individual investors.[4]2004 eHarmony received the fourth largest venture capital infusion of that year from Sequoia Capital and Technology Crossover Ventures.[5] With its subscription model, the service has been profitable since then and reached a milestone in 2009 as it exceeded $1.0 billion in cumulative revenue.[6] In
eHarmony launched its matching service for singles in 2000.[7] Since then, the company has had about 33 million members,[8] and as of 2008, about 15,000 people take the eHarmony questionnaire each day.[9] After finding a match on eHarmony, Harris Interactive states that an average of 271 eHarmony members in the U.S. marry every day.[1